1:1 nutrition & strength coaching for fat loss, diabetes prevention and performance, from a coach who works inside the NHS and has guided 3,000+ people since 2016.
Most diets fail because they are built on motivation, a resource that runs out. I build systems on evidence, engineered for the days you don't feel like it. Measure honestly. Change one variable at a time. Keep what works. That is how health compounds.
Every engagement starts with the same question: what does the evidence say will work for your body, schedule and habits, and how do we make it stick for good?
Curious about 1:1 coaching? Tell me where you are and where you want to be. I'll tell you honestly whether I'm the right person to get you there. No pitch, no pressure.
Fat loss, blood sugar, plant-based protein, supplements, your latest lab results. Bring the questions everyone else hand-waves. Leave with a plan grounded in the literature.
Feeling stuck? Mindset, career pivots, work-life balance, tackled with logic, structure and a little tough love from someone who has made the leap himself.
I spent eight years as a senior software engineer before retraining in nutrition, and I never really stopped being an engineer. I treat your health like a system: measure honestly, change one variable at a time, keep what the data says is working.
Today I hold an MSc in Human Nutrition, awarded with Distinction, I'm a Registered Associate Nutritionist (ANutr) and an NSCA-Certified Strength & Conditioning Specialist, and I coach on the NHS Diabetes Prevention Programme, where I help people reverse the slide toward type 2 diabetes through food, movement and habit change.
I specialise in plant-based nutrition done rigorously: protein quality, blood sugar, lipids: the details most advice glosses over. Off the clock I build health-tech tools (including OptVeg, a plant-based food-swap engine), read constantly, lift, write poetry and study Vedanta, which shapes how I coach: control the inputs, release attachment to overnight results, let consistency do the heavy lifting.
MSc · with Distinction
Graduation day · MSc, Distinction
Unedited messages from real clients: weight lost, blood sugar reclaimed, habits rebuilt. Scroll through.
"Results backed by science, not guesswork."the promise, kept below ⟶
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Coaching advice should trace back to data, so I contribute to the literature. Live status of current academic work.
A secondary analysis of four UK and international datasets (HFGA), examining how who does the food work, and who controls it, shapes dietary inequality.
Systematic review and meta-analysis of efficacy in adults with prediabetes, pooling the evidence behind what I do every day on the NHS DPP.
A systematic review of how nudges and choice design shift plant-based food selection, and whether those effects hold across ethnic groups.
Tell me your goal and your sticking points. I'll tell you what the evidence says, and whether coaching with me is the right next step.
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